About Us

Water, Effort, and Time are the three pillars of the WET. lifestyle. These three simple words are fundamental to boating, fishing, surfing, kayaking, and diving. Whether you are fishing from the dock or 60 miles off shore, surfing the biggest swells, daring class IV rapids, or exploring an underwater oasis, simply being on or in the WATER and putting in the necessary EFFORT and TIME provides the inexorable opportunity to create memories that will last a lifetime.

WET. Outdoor Gear is committed to protecting our precious waterways, educating competitors and thrill-seekers alike, and promoting the WET. lifestyle for the benefit of generations to come.